This of course was years before I became an actual beer drinker. But maybe there was some kind of insidious subliminal Joe Camel psychology going on here. In my early years of college, I used to buy Hamm's beer to keep around the house. It was cheaper than the more popular beers, so when friends would drop by, they'd go for my roommate's Budweiser, Schlitz or Coors, leaving the Hamm's for me.
But I digress.
The other cool thing I loved about those Hamm's commercials was the music. The song was a pseudo Native American chant, heavy on the tom toms, with lyrics that began:"From the land of sky blue water ..."
Here. Watch one of those ads yourself
But it's only recently that I realized the phrase "From the land of sky blue waters" did not originate with the Minnesota beer company.
Eberhart's words tell of a white woman captured by Indians. I know, I know, it plays upon some sick Caucasian psycho-sexual fantasies common in that era. But one of the captors doesn't want to rape the lightning-eyed beauty. He's in love with her.
From the Land of Sky-blue Water,
They brought a captive maid,
And her eyes they are lit with lightnings,
Her heart is not afraid!
But I steal to her lodge at dawning,
I woo her with my flute;
She is sick for the Sky-blue Water,
The captive maid is mute.
Yes, this would make a hell of a beer commercial.
The song has been performed by some of the great artists of the early 20th Century.
Here is a very early operatic version by Romanian-born soprano Alma Gluck. (No, she wasn't a Jonathan Winters character. She was, in fact, the mother of actor Efrem Zimbalist, Jr.)
The Andrews Sisters made it swing (and added some hazy history about Christopher Columbus)
And finally, here is Harpo Marx with some fake Indian chief doing a strangely alluring version in the 1940 Marx Brothers movie Go West.
For more deep dives into songs, check out The Stephen W. Terrell Web Log Songbook